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Partner with Fitzroy IT to see how using AWS can improve business performance, reduce costs, and boost security.

Rising Star Partner of the Year 2021

Benefits of working with Fitzroy IT

AWS Advanced Consulting Partner
and Your Partner

At heart, we are a team of problem solvers who are here to help you succeed. Whether you have a business problem or a technology problem, we take the time to understand what you need and why you need it.

Consulting and Full Spectrum of Services

Cloud services are powerful, but they can also seem complex. We simplify the tech talk and find the best solutions, so you save time and make more money. Whatever you need, our team of Certified AWS experts can help you to build an effective solution. We can even educate and upskill your staff.

Windows EC2 for Windows Server Partner

We are ready to help you plan, implement, and manage the setup, migration, and modernisation of Windows-based solutions. With expertise implementing and migrating Microsoft workloads, we can maximise your security, agility, and cost efficiency.

Why AWS?

Easy to use

AWS is designed to allow application providers, ISVs, and vendors to quickly and securely host your applications – whether an existing application or a new SaaS-based application. You can use the AWS Management Console or well-documented web services APIs to access AWS’s application hosting platform.


AWS enables you to select the operating system, programming language, web application platform, database, and other services you need. With AWS, you receive a virtual environment that lets you load the software and services your application requires. This eases the migration process for existing applications while preserving options for building new solutions.


You pay only for the compute power, storage, and other resources you use, with no long-term contracts or up-front commitments. For more information on comparing the costs of other hosting alternatives with AWS, see the AWS Economics Center.


With AWS, you take advantage of a scalable, reliable, and secure global computing infrastructure, the virtual backbone of’s multi-billion dollar online business that has been honed for over a decade.

Scalable and high-performance

Using AWS tools, Auto Scaling, and Elastic Load Balancing, your application can scale up or down based on demand. Backed by Amazon’s massive infrastructure, you have access to compute and storage resources when you need them.


AWS utilizes an end-to-end approach to secure and harden our infrastructure, including physical, operational, and software measures. For more information, see the AWS Security Center.

AWS is working with thousands of organisations to migrate workloads such as applications, websites, databases, storage, physical and virtual servers, and entire data centres. These companies benefited from substantial IT costs savings, as well as improvements in productivity, business agility, and operational resilience.

Client Success Stories

Fitzroy IT leveraged AWS to develop and deploy the Android software application for Lumen Freedom’s ground-breaking wireless charging system, for McLaren’s new hybrid Speedtail hypercar.

Future Super was using a Kubernetes Cluster on the Google Cloud Platform to manage their workloads. However, the platform encountered challenges in meeting the evolving demands of the business, resulting in reliability and performance issues. They worked with their trusted AWS Partner, Fitzroy IT, to re-platform and modernise their services, using Amazon Elastic Container Service at the core of their solution. After a successful cutover, Future Super had a reliable platform, which performed far better and was trusted by the business. As an added benefit, Fitzroy IT upskilled Future Super’s staff. It implemented security and automation improvements whilst following best practices to create a solution that will enable Future Super’s forecast growth into the future.

When faced with the challenges of the 2020 pandemic, live-event broadcaster Endframe knew they needed to pivot and provide a solution for the emergence of hybrid and virtual events. Fitzroy IT became Endframe’s trusted AWS Infrastructure partner, resulting in a world class scalable cloud-based ‘Broadcasting Studio’.

Lovisa is a multi-national retailer who sells fast-fashion jewellery in bricks-and-mortar stores and online. Their hardware was rapidly aging and running out of capacity which led to interruptions to business. Fitzroy IT proposed a migration plan to move Lovisa’s operations into the AWS Cloud with minimal disruption. As part of the migration, right-sizing of all servers was undertaken to ensure the perfect balance between performance and cost-efficiency.

PREP Design's Packaging Recyclability Evaluation Portal is a simulation tool to determine the recyclability of product packaging. Several major Australian companies, including Nestle and Coles, have adopted it to ensure the environmental sustainability of their packaging going forward. Fitzroy IT is PREP Design's trusted Software Development and AWS Infrastructure partner. This collaboration, allows PREP Design to focus on their world-leading recycling solutions, knowing that their technology will be performant, efficient, and reliable.

WCL Management Services (WCLMS) specialises in passenger transport and logistics operations, delivering high-quality service worldwide. Fitzroy IT has been WCLMS’ trusted AWS and software development partner since 2017, elevating them from a single onsite server in regional Victoria to a world-class infrastructure supporting Australia’s largest transport providers and global events like the 2018 Commonwealth Games.

Australian Survey Research (ASR) is a Melbourne-based software developer and market research consultancy serving top-tier clients, including government agencies and universities. Collaborating with Fitzroy IT, ASR successfully migrated its infrastructure to AWS, enhancing reliability, performance, and security while achieving IRAP certification. This transition enabled ASR to scale effortlessly, boost performance and flexibility, ensure high availability, and attain IRAP certification, setting the stage for future growth and success.

MMAPT Robotics has revolutionised traditional product photography for eCommerce by building STEVIE.01 - a prototype system that combines collaborative robotics and cutting-edge digital photography to capture product photos, videos and 3D scans in far less time, and for far less cost than it would take a traditional human photographer. To cloud-enable their prototype and move into production, MMAPT sought the help of Fitzroy IT, whose unique blend of expertise in software development and cloud infrastructure made the project a success.

Playbk Sports provide their clients with a unique Learning Management System that is hosted on AWS. When initially launched, their solution quickly gained market traction, but as they became more successful, it became apparent that their infrastructure wasn’t performing as intended. They approached Fitzroy IT for help to address issues with Reliability, Performance and increasing Costs. Fitzroy IT performed a well-architected review, undertook detailed software and configuration analysis, and performed load-testing to ascertain the root causes of the problems and then fix them.

We also offer a range of additional services such as strategic consulting and planning, UX and UI design, website and application development, hosting and domain management services, and managed IT support.

Questions? Talk with one of our AWS Cloud Advisors.

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